A Business Born From Experience
Nicola’s Journey
“I built my own recruitment agency from scratch, grew it, and sold it on. On paper, it looked like success. But the truth? The pace and pressure of the industry broke me. Burnout and health challenges forced me to step away earlier this year.”
Stepping back opened a new door. Nicola retrained as a coach and mentor, helping recruiters and professionals find clarity and confidence. But her heart never really left recruitment. She knew it could — and should — be done better.
Paul’s Journey
“My career has been about guiding businesses through change and growth — from small independents to large organisations, through rocky waters and bold acquisitions. And one truth always stood out: get the people part right, and everything else follows.”
Paul brings the strategic perspective — understanding how leadership, culture, and hiring decisions shape the future of a business.
Why We Came Together
When we began talking about what we could build together, the answer was obvious. Nicola brought the lived recruitment experience and coaching insight. Paul brought the strategic and advisory expertise.
Together, we could create something the industry was crying out for: a holistic model where recruitment, coaching, and consultancy actually work together.
The 2.0 Philosophy
2.0 is more than a business. It’s a statement. A belief that recruitment can be:
Human, not transactional. Long-term, not short-term. Honest, not sales-driven. A foundation for growth, not a sticking plaster.
What This Means For You
For candidates: a partner who sees more than your CV. For clients: a trusted advisor who cares about your people and your future as much as you do. For the industry: a higher standard.
Why 2.0?
Because the old way isn’t enough anymore. Because people and businesses deserve better. Because recruitment is ready for its next chapter.
And we’re here to write it.
- Introducing the 2.0 Philosophy
At 2.0, we don’t talk about “values” stuck on a wall. We talk about philosophy. It’s not what we say we stand for; it’s how we actually show up every day.
Our philosophy is simple:
Human – people first, always. Behind every CV, vacancy, or coaching conversation is a person with goals, fears, and potential. Longevity – we think beyond the quick win. We want to see careers and businesses flourish over time, not just today. Nurture – growth isn’t about pressure; it’s about creating the right conditions. We build relationships, not pipelines. Aspiration – we believe in reaching higher. For ourselves, our clients, and our candidates. Seasonality – because businesses, markets, and people all move in cycles. We help you navigate the highs and the lows with perspective.
This philosophy underpins everything we do. It’s not recruitment 1.0, where speed and volume rule. It’s 2.0: where relationships, impact, and purpose lead the way.
Why Now Is the Perfect Time to Launch
The world of work has shifted. Candidates expect more. Businesses demand more. The old recruitment playbook simply doesn’t cut it anymore.
Post-pandemic, with economic uncertainty and talent shortages in equal measure, companies can’t afford to get hiring wrong. And individuals — especially senior leaders — are rethinking what they want from their careers.
That’s why now is exactly the right time for 2.0.
This isn’t about riding a trend. It’s about addressing a genuine need: for better recruitment practices, for coaching that supports leaders through change, and for consultancy that helps businesses make smarter, more human decisions.
We’re not here to tick boxes. We’re here to raise standards, challenge lazy industry habits, and create an approach that actually works in today’s world.
Timing matters. And right now, businesses and individuals are ready for something different. That’s what 2.0 brings.
